Sunday, December 23, 2007

"ERP"

What is ERP?
Enterprise Resource Planning or ERP is an industry term for integrated, multi-module application software packages that are designed to serve and support multiple business functions. An ERP system can include software for manufacturing, order entry, accounts receivable and payable, general ledger, purchasing, warehousing, transportation and human resources. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ERP modules may be able to interface with an organization's own software with varying degrees of effort, and, depending on the software, ERP modules may be alterable via the vendor's proprietary tools as well as proprietary or standard programming languages.

Why is it Necessary?
By becoming the integrated information solution across the entire organization, ERP systems allow companies to better understand their business. With ERP software, companies can standardize business processes and more easily enact best practices. By creating more efficient processes, companies can concentrate their efforts on serving their customers and maximizing profit.

The Future of ERP
Industry analysts expect that every major manufacturing company will buy the software, which ranges in cost -- with maintenance and training -- from hundreds of thousands of dollars for a small company to millions for a large company. AMR Research of Boston says consolidation among the major players will continue and intensify. ERP vendors are expected to put more effort into e-commerce, CRM and SCM initiatives, with leaders redirecting between 50% and 75% of their R&D budget to these projects.
According to Gartner research group, the rapid evolution of ERP has already lead to a new corporate must-have, ERP II, which is supposed to help businesses gain more competitive edge in the future. The major difference is that ERP II involves collaborative commerce, which enables business partners from multiple companies to exchange information posted on eCommerce exchanges.

"WANITA"

Allah berfirman:
"Ketika Aku menciptakan seorang wanita,
ia diharuskan untuk menjadi seorang yang istimewa.
Aku membuat bahunya cukup kuat untuk menopang dunia;
namun, harus cukup lembut untuk memberikan kenyamanan "
"Aku memberikannya kekuatan dari dalam
untuk mampu melahirkan anak dan menerima penolakan
yang seringkali datang dari anak-anaknya "
"Aku memberinya kekerasan untuk
membuatnya tetap tegar ketika orang-orang lain menyerah,
dan mengasuh keluarganya dengan penderitaan dan
kelelahan tanpa mengeluh"
"Aku memberinya kepekaan untuk
mencintai anak-anaknya dalam setiap keadaan,
bahkan ketika anaknya bersikap sangat menyakiti hatinya "
"Aku memberinya kekuatan untuk
mendukung suaminya dalam kegagalannya
dan melengkapi dengan tulang rusuk suaminya
untuk melindungi hatinya "
"Aku memberinya kebijaksanaan untuk
mengetahui bahwa seorang suami yang baik
takkan pernah menyakiti isterinya,
tetapi kadang menguji kekuatannya dan
ketetapan hatinya untuk berada disisi suaminya tanpa ragu "
"Dan akhirnya,
Aku memberinya air mata untuk dititiskan.
Ini adalah khusus miliknya untuk digunakan bilapun ia perlukan."
"Kau tahu:
Kecantikan seorang wanita bukanlah dari pakaian yang dikenakannya,
susuk yang ia tampilkan, atau bagaimana ia menyisir rambutnya."
"Kecantikan seorang wanita harus dilihat dari matanya,
kerana itulah pintu hatinya - tempat dimana cinta itu ada."

Tuesday, December 18, 2007

HIMPUNAN DOA-DOA HARIAN

PENERANG HATI
“Wahai Tuhanku, lapangkanlah dadaku dan mudahkanlah tugasku dan lepaskan simpulan dari lidahku, supaya mereka faham akan kata-kataku” (Surah Taha : 25-28)

KESELAMATAN DIRI
“Wahai Tuhanku selamatkan aku dari kaum yang zalim.” (Surah al-Qasas:21)

MENAIKI KENDERAAN
“Maha Suci Tuhan yang telah memudahkan kenderaan ini untuk kami, sedang kami sebelum ini tidak berdaya menguasainya dan sesungguhnya kepada Tuhan kamilah kami akan kembali,” (Surah al-Zukhruf:13-14)

MUDAH DALAM PERJALANAN
“Ya Allah permudahkanlah kami musafir serta dekatkanlah yang jauh. Ya Allah, Engkaulah teman ketika musafir dan Engkau jugalah yang melindungi keluarga.”

REDAKAN KEMARAHAN
“ Ya Allah, ampunilah dosaku dan lenyapkanlah kemarahan hatiku serta lindungilah aku daripada fitnah kesesatan.”

Monday, December 17, 2007

CRM-What is it??

Definitions and Concepts
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively.

Customer relationship management (CRM) is a set of practices that provide a consolidated, integrated view of customers across all business areas to ensure that each customer receives the highest level of service. CRM enables an on going one-to-one relationship with the customer. When relationship management is enhanced by technology, a “seamless integration of every area of business that touches the customer” is provided (Seeman & O’Hara, 2006).

CRM alone can't build the close relationships companies promised—those long term relationships that couldn't be broken. Instead, CRM should be called CSM, for customer service management. That more faithfully represents what companies are trying to do—manage and improve poor customer service. Even companies that get it—like customer-friendly Amazon—don't offer the model for a close "relationship." (Weiss, A. 2007)
CRM should be integrated into everything a company does, everyone it employs, and every place it transacts business. CRM efforts are not restricted to for-profit companies. Government agencies use it to improving customer service and nonprofit organizations use it for fund-raising efforts.

Part of CRM’s goal is to increase opportunities by improving the process so as to communicate with the right customer and provide the right offer (product and price), through the right channel, and at the right time. CRM attempts to segment, existing and potential customers so that the right products and services reach them at the right price in the right way at the right time (Turban, 2006).

CRM is an information system that tracks customers’ interactions with the firm and allows employees to instantly pull up information about the customers such as past sales, service record, outstanding records and unresolved problem calls (Nguyen H. T. , Sherif S. J. and Newby M., 2007) .

CRM can be interpreted as a process of digitizing a staff’s knowledge about his or her customers. CRM concepts and technologies have been widely accepted by many companies in different industries because they recognize that keeping strong customer relationships is likely to bring profitability in the future (Nguyen H. T., Sherif S. J. and Newby M., 2007) .

Benefits of CRM
Customer loyalty is important. In competitive markets, if a company does not maintain customers’ loyalty, another firm will take them away. In the mobile phone industry, for example, between 20 and 30 percent of customers change their provider every year.
Identifying who is likely to churn and maintaining even a small percentage of them can generate millions of dollars in sustained revenue. Loyal customers are typically more profitable customers. If an organization can accurately predict future sales based on customer behavior, it will lead to cross-selling. CRM enables customer retention and higher profits by knowing the customer and using cross-selling. It enables accurate target marketing by helping identify customers and their needs via customer segmentation.

While CRM efforts are often daunting, the benefits achieved are impressive. Firms who successfully implement CRM systems report improved customer data and process management, increased number of transactions and improved analysis and reporting.